A Revolution In Men’s Big & Tall Fashion

Mens Golds Boxx is participating in an incubator program called Mass Challenge. If they win partial or full funding, they will be able to launch their Big & Tall subscription box website. This family owned business wanted our team’s help to launch their vision & cultivate their brand's experience.

With a placeholder ecommerce site currently standing, the decision was pre-defined to expand & refresh their current design. They needed a visual direction, greater flexibility for their content, & a website they can invest more time in scaling as their business continues to grow.

Objective

1. Visually design the website with company branding mirroring modern luxury.

2. Establish trust & credibility through excellent customer service experience.

3. Use copywriting to emphasis inclusivity. Changing Big & Tall to Great & Tall.

4. Build out customer account section to maintain/store user data.

5. Showcase fabric quality & technology through education.

Research

User Interviews
Customer Journeys
Information Architecture

Online Shopping Survey
Affinity Mapping
Persona

User Interviews

Without an established presence yet, we weren't able to recruit existing Mens Gold Boxx customers for user interviews. Our team reached out to 10 men, having shopped online within the past 6 months, who identified as our target demographic. We did this to gain insights on their needs, motivations, & frustrations.

Following our customer interviews, we synthesized our findings and created a customer journey map & persona. These exercises formed a great foundation to move into feature ideation and prioritization.

Key focus areas

What are the challenges or barriers with shopping for clothing online?
What are online shoppers needs & unmet needs?
What are the differentiating factors between customers online vs in-person shopping experience?

Customer Must-Haves

Feeling confident in the clothing fit & quality.
Customer care, especially post transactionally.
Perks or loyalty programs.

Having the ability to return items that aren’t desired.

Feeling connected to a brand- community.
Communication: Order tracking & customer service.
Variation in the product. Clothing that identifies with shoppers unique style & personality.

Design

Account Onboarding

I designed a flexible questionnaire with an assisting tracking guide that captures the amount of data user's feel comfortable submitting.

Onboarding prioritized size, fit & style fields for the client, & left the ability for a customer to go back to their account page to adjust or change information at their leisure.

Product Browsing

Being new, product & brand discovery was an essential part of a user's initial & ongoing website experience. It's what separates Mens Gold Boxx amongst the competition, allowing for both subscription box services & individual product purchasing.

Product Favorites

This ability enables quick access & users can review all products they have favorited to consider purchasing at a later point in time. Another advantage for this feature is for Mens Gold Boxx to pull from this section if product inventory is shorthand, maximizing surprise & delight,

Usability Testing

Account Onboarding - specific questions needed to be re-written to respect the privacy & information some customers wanted to omit. Ultimately, the section was changed to meet that need but still obtain the information necessary for Mens Gold Boxx to fulfill the customers' order successfully.

Shopping Experience -

Overall the shopping process was straightforward & easy for users to comprehend. However, some iterations made revolved around icons, scale, & design layout. Removing unnecessary components plus resizing to scale, gave our design the sleek aesthetic desired.

Mens Gold Boxx